At Octagon Creative we work in a collaborative studio where creativity comes from individuals working in groups or ’communities of practice’ which are focus on exploration and discovery. Each group can develop their own distinct character and insights that forms their own essence of creativity and inventiveness, all within their own values and design principles underpinning the studio culture and leadership of the design director.
“To optimize the interplay of ideas and a diversity of thinking, it is important that ‘communities’ are not made up of like minded people, as innovation is the outcome of the collision of the unfamiliar.” (Gary Emery, 2004)
A studio must lead towards sustained creativity, design innovation and profitability.
EDUCATION
PRACTICE
31 years of experience in Graphic Design and Advertising.
SIGNIFICANT WORKS
Promotional Materials for Malaysia Pavilion Venice Biennale, 2012, 2014.
EXHIBITION
AWARDS
PARTICIPATIONS
PHILOSOPHY
A garment over our body is the most self-sufficient element which can keep us from the sun and rain. Chosen as my analogy of Sufficiency in the form of a garment: threads signifying the multi-culturalism intertwined together in a mesh and blended together to symbolize the different races of people in our country. The images printed on the cloak and mantle tells us the myths and stories of Kuala Lumpur tracing to the River of Life Development which forms the backbone of the storyline.
The dragon fly is the “Common Skimmers” species and measures up to 4 inches long. It symbolizes rebirth, good luck, peace, prosperity and purity.
Dragonflies carry messages that deal with deeper thoughts and desires, power, poise and selfdiscovery. On our journey of wholeness, myths can help reveal the meaning behind our life’s stories and handicraft can help embody the myth. The cloak suggests claiming a conviction, dedication and a motive to make a statement for change. The images suggest a brotherhood of craftsmen, comprising of designers, theatre performers, and printmakers to form a transdisciplinary union of artisans and designers as one to form cultural industries for economic growth.
Charles Laundry developed the “Creative city “ as a concept in the late 1980’s and has since become a global movement reflecting a new planning paradigm for cities. It is described in his The Creative City: A Toolkit for Urban Innovators and other writings. “The Creative City when introduced was seen as aspirational; a call to encourage open-mindedness and imagination implying a dramatic impact on organizational culture. Its philosophy is that there is always more creative potential in a place. It posits that conditions need to be created for people to think, plan and act with imagination in harnessing opportunities or addressing urban problems. These might range from addressing homelessness, to creating wealth or enhancing the visual environment.
Its assumption is that ordinary people can make the extraordinary happen if given the chance. Creativity is seen as applied imagination. In the Creative City it is not only artists and those involved in the creative economy that are creative, although they play an important role. Creativity can come from any source including anyone who addresses issues in an inventive way be it a social worker, a business person, a scientist or public servant.
Cultural Industries are increasingly becoming important components of the modern economy and knowledge based society due to their impact on the enrichment of development.
“The culture sector generates two types of impact: non-economic and economic. The non-economic impacts that cultural industries have on social development can be seen in the field of social cohesion and integration of marginalized groups, affirmation of creativity, talents and excellent, development of cultural diversity, national identity and the identity of different cultural groups, facilitating creativities and innovation.” Extract from “Measuring the economic contribution of cultural industries by UNESCO Framework for Cultural Statistics Handbook, published in 2012, Quebec, Canada.”
Being one of the oldest schools in the country, it is held with endearment by many students who have passed through its corridors. A major part of the school’s history was centered at Jalan Tengah, until 1998 when she moved to its present location in Taman Intan Baiduri, Selayang. The Heritage Room encapsulates the memories of the school at Jalan Tengah, Kuala Lumpur.
It is the re-enactment of a typical classroom at the old building. The room was set up using old, salvaged materials such as timber floor boards, doors and windows as well as old study desks and chairs.
The theme of the exhibition is entitled, “Memoirs in a suitcase”, consisting of 6 vintage, interactive suitcases representing six principals who used to serve in the school. Each suitcase highlights the collection of activities and experiences of pupils, teachers and principals and their days spent in the old and new schools. Photographs of the old school in the suitcases will trigger nostalgic memories.
Visitors are welcome to sit down and spend their time in the classroom and reminisce their yester years. This Museum received a PAM award for Excellence in Architecture in 2012 under the “Special Category”(Silver) and a MIID REKA Award (Silver)in 2013.